Blog

Meta Tags are one of the most well known parts of the search engine optimisation mix and probably one of the most misunderstood and misused elements. Meta Tags have been around almost since the dawn of search engines themselves and were once a critical part in the search engine optimisation process. However, several years ago, due to the excessive use of black hat techniques, search engines changed their algorithms to place less emphasis on them. This is probably where a lot of the misunderstanding about meta tags stems from. Even today, I come across website owners, company directors or marketing managers who are adamant that the recipe for success is to simply stuff every keyword under the sun into those two lines of code at the top of your page.

(more…)

I recently wrote a post which covered my top ten tips for search engine optimisation success. In that post I briefly touched on the importance of choosing the right keywords and phrases for your website. I feel that as this area is one of the most important stages in the optimisation process (and quite often the most overlooked) that the subject required a closer look. (more…)