Content development, Whose responsibility is it?
Friday, November 9th, 2007When it comes to the search engine optimisation of a website it’s commonly known that ‘content is king’. The continued development of a website’s content is a key ingredient if you’re serious about long term search engine results for your websites. As someone working on the online marketing for many websites, one of the most common dilemmas I continually encounter is that of who should take responsibility for the continuing content development of a website. Should it be the client or should it be the SEO consultant as that is what they are being paid for?