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When dealing with the search engine optimisation of a website the issue of duplicate content is something any website owner needs to be aware of, including the causes and correct solutions in dealing with any problems that may arise.

What is duplicate content and why should you be bothered?

Simply put, duplicate content is when two or more web pages or even separate websites contain the same or similar content. But why is this a problem? A search engines aim is to ultimately return the most suitable and relevant results for any given search. For this reason, search engines, particularly Google, apply duplicate content filters to a website should they detect that there’s a possible duplicate content issue on a site. They then give the pages a lower ranking in their search engine results by placing them in a supplemental index. (more…)