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A recent busy period at work has unfortunately been beset by a catalogue of complications and problems (not my making I may hasten to add). This has highlighted to me the importance of client education and an effective project management strategy.

I have always been of the view that any relationship, be it business or pleasure, is a two way affair and requires a mutual understanding of roles and boundaries. In order for business relationships to develop and grow it is important that a firm foundation of understanding is set out at the beginning so that everyone involved is fully aware of the project boundaries, areas of responsibility, project goals and any timescales/deadlines involved. If this is done correctly, the whole process has a better chance of running in a smooth, professional and cost effective manner. From experience, I have found that where these details are not clearly set out and agreed to in the early stages, then this will often result in a long drawn out and painful affair potentially resulting in bad feeling and wasted time and money. (more…)

For me the dawn of a new year is a time to reflect and look forward to making fresh starts, New Year’s resolutions and building on the successes of the previous year. It’s a prime opportunity to look at your website and conduct some essential housekeeping, maintenance and planning in order to give your site some much needed TLC. (more…)

When dealing with the search engine optimisation of a website the issue of duplicate content is something any website owner needs to be aware of, including the causes and correct solutions in dealing with any problems that may arise.

What is duplicate content and why should you be bothered?

Simply put, duplicate content is when two or more web pages or even separate websites contain the same or similar content. But why is this a problem? A search engines aim is to ultimately return the most suitable and relevant results for any given search. For this reason, search engines, particularly Google, apply duplicate content filters to a website should they detect that there’s a possible duplicate content issue on a site. They then give the pages a lower ranking in their search engine results by placing them in a supplemental index. (more…)

When it comes to the search engine optimisation of a website it’s commonly known that ‘content is king’. The continued development of a website’s content is a key ingredient if you’re serious about long term search engine results for your websites. As someone working on the online marketing for many websites, one of the most common dilemmas I continually encounter is that of who should take responsibility for the continuing content development of a website. Should it be the client or should it be the SEO consultant as that is what they are being paid for? (more…)

This weekend has seen Google roll out and make public its latest page rank information. This update has been a long awaited event and as with the majority of Google updates has caused quite a stir among the web community and particularly with those working in the field of search engine optimisation.

This David and Goliath update has seen many long established, big name, high ranking websites such as Apple, Microsoft and IBM take a drop in page rank, in some cases from PR10 to PR6 or PR7, while other smaller websites have seen the expected boost in their page rank score. (more…)