I recently wrote a post which covered my top ten tips for search engine optimisation success. In that post I briefly touched on the importance of choosing the right keywords and phrases for your website. I feel that as this area is one of the most important stages in the optimisation process (and quite often the most overlooked) that the subject required a closer look. (more…)
For any business that’s serious about promoting its products and services online then a focussed strategy of search engine optimisation is, in my view, as necessary as having a website in the first place. The process of search engine optimisation can seem like a minefield though.
The task of finding the correct path to follow can be very tricky due to the amount of information and mis-information that needs to be sorted through. This is made no easier by the fact that search engines regularly change their algorithms so a methodology that was once the in thing is now old hat and could even be frowned upon. (more…)